Rogers Online Business Management for the Agriculture Community

Posts Tagged ‘Video’

Aweber is the undisputed, most powerful auto responder available to serious marketers. Yet most who pay their monthly fee for this service either let their account sit and collect "Virtual Dust" (thinking that some day it will magically spring into action and build a massive list for them) or they use only the very basic services and never take full advantage of this simple yet incredibly powerful tool!So I have put together a series of 14 detailed videos that will show you how to UNLEASH the full abilities of Aweber! Check Out the Videos: 

• Video 1 – Creating Lists! – 06:38 – And all the tips and tricks you need to do at the start to save you lots of TIME down the road

• Video 2 – Creating Forms 1 – 07:08 – All the tips and tricks you will need to create your own opt-in forms.

• Video 3 – Creating Forms 2 – 08:07 – Too much info to cover in one video so I had to add another!

• Video 4 – Verified Opt-ins – 05:15 – Lots of information including a HUGE time saver!

• Video 5 – Broadcast Messages – 08:02 – Time to send out your message to everyone! Some real "Gotcha's" here to watch out for!

• Video 6 – Follow Up Messages – 07:02 – Your automated follow-up system! Set it up wrong and you will have problems!

• Video 7 – List Organization – 09:04 – The method I use in organizing my many lists!

• Video 8 – List Automation – 03:27 – How to set up Aweber to do most of the adding and deleting from different lists automatically!

• Video 9 – Sending To Multiple Lists – 04:54 – Don't you HATE getting the same message over and over again from a marketer? Here's how to avoid doing that yourself!

• Video 10 – Click Tracking – 05:41 – How do you know if your marketing is effective? Here's how!

• Video 11 – Split Tracking – 04:29 – Which subject line, ad, or email got the best results? Here's how to set it up!

• Video 12 – Blog Broadcasting – 05:05 – Imagine each blog entry you make automatically gets sent to your list. Here's how!

• Video 13 – Campaign Sharing – 05:31 – Want to copy all of your follow up emails to another list of yours or to someone else? Here's how!

• Video 14 – Other Notes – 05:37 – I was sure to forget a couple of things. So here they are!

• Video 15 – BONUS: ANALYTICS – 08:35 – Since I made the original set of videos, Aweber has released their NEW analytics features I cover the basics of these new features!

Learn in 90 minutes how to use Aweber to maximize your marketing efforts in these fantastic 15 videos by clicking on the link below…

Aweber Unleashed Videos

You can use YouTube to market your business, product, or services. However, you need a good video in order to draw traffic and make people want to visit your website after they have finished watching.So what goes into the perfect YouTube marketing video? Creativity always counts, of course, as does professionalism. Still, there are other things to take into consideration as well. The following is a list of 5 tips that will get you started.

1. Make your video creative. With all of the videos out there, yours needs to stand out in the crowd. Use fun music, great shots, and try to find an angle that hasn't already been done. People generally go to YouTube and other video sites to be entertained and your video needs to be able to do this.
2. Give some tips or solutions to common problems that are associated with your particular product, business, or services. This is an informational type of video and the audience will like the fact that they are learning something. Try to make the tips unique enough that most people can use them but haven't necessarily heard of them before.
3. Make your video educational. People like to learn things when they watch video. Your perfect YouTube marketing video doesn't have to be all about how to find your website and what the cost of your product is. For example, if you are advertising your mechanical business then why not give a demonstration on how to change a tire? People will watch your video, learn something, and then visit your website. These how-to videos are a lot less threatening than standard commercials or advertisement that you see on television. Plus, they are entertaining.
4. Add some realism or "behind the scenes" in your video. You can do this by introducing your staff, introducing some customers, or even giving the audience a "behind the scenes" tour of the office, factory, or place of work. People appreciate this and it gives your product or business some authenticity.
5. Add captions to your video. Keep in mind that not everyone is able to hear and that those audience members might be the very ones that want to order your product. It's very thoughtful to keep the hearing impaired in mind when creating a video, even a marketing video, because most people rarely do.

Here's a question I get asked a lot:"Why aren't my videos showing up on the first page in Google for my keyword?"I can tell you that I bet it has a lot to do with how you rushed right out and made a video. Then you wrote a great description loaded with keywords and submited them through Traffic Geyser but you're not showing up where you thought you would. Your video isn't anywhere on Google for your keywords. Now you're thinking, "Great, I spent all this money for this membership and it's not working.

"Well my dear friends here is some great advice…the content and audio in your videos must match your keywords for great SEO. So before you make any video you must first do keyword research. Yeah I know it's boring and I know it's hard. But it also can be rewarding.Once you find about six to eight keywords that look good work them into your video script and into your video descriptions. You won't get results with every submission but the odds are more in your favor if you do it this way. If you are having someone else produce your video be sure to give them a script you wrote that includes your keywords.

You have to remember that you don't have to spend hundreds and thousands of dollars on your video in order to rank high in Google. It's how you match your keywords to your content that counts.

To Your Success,

Susan Rogers, IMVA, SMS, TGVA

Owner

Rogers Executive Administrative Services

http://www.easmyworkload.com

Idyllic days in the sunshine. Ruby liquid in sparkling glasses. Merry picnickers and live music.

It’s these moments – drinking your wines and visiting your vineyards – that your customers remember. But even the best memories can fade.

Email marketing can remind your customers what they’re missing. It can invite your visitors back. It can inspire your fans to go buy that favorite bottle again.

Once you build up a sold list of subscribers, you’ll need some creative ideas to spark your customers’ memories and bring them back for more.

Here are some ideas:

Pairings and Recipes

• If your chardonnay sparkles with scallops, let your customers know. Pair your wines with complementary dishes and share the recipes.
• If your Burgundy is excellent in beef stew, share that, too. Original recipes for dishes cooked with your wines are even more valuable. If you have an online store, make sure to link up the wines.

Seasonal Gifts

• People are always searching for unique gifts. Show them what you have to offer, whether it’s festively wrapped wines for the holidays, wine and chocolate sets for Valentine’s Day or picnic baskets for Mothers’ Day.

Fun Facts

• Identify wine myths vs. facts. Quote some trivia your readers will want to quote themselves. Feature a rotating glossary fo wine-making terms.
• Your customers may not know why racking wine does not mean putting bottles into wine racks. Tell them why. Give them more than just discounts – give them an education. With insider information, they’ll feel good about themselves and grateful to you.

New Merchandise

• Giddy tasters and frequent visitors alike bring home the winery experience with glass charms, drunken olives and other goodies. If you add a new must-have item, email your list – they’ll be sure to keep an eye out for it next time they visit.

Video Footage

• Videos show off your winery even when your doors are closed. They also let you share more content than the typical email can hold.
• Use video for educational demonstrations, “meet our team” introductions and sweeping panoramas of your estate that call visitors back. Post them to YouTube and link to them with clickable screenshots in your emails.

New Releases

• Stir up some excitement! Introduce new vintages with fanfare. Tell your subscribers where they can find the new wine, and let them know that you can’t wait for their reaction!

Special Discounts

• As faithful readers of your content and proclaimed fans of your winery, your subscribers might deserve a little extra once in awhile. Reward subscribers (and keep them coming in) with email-exclusive discounts and offers.

Events

• Live music performances, tastings, tours of your production area, grape stomping festivals, wine education classes with guest speakers – if you host these, get the word out!
• Send an invitation to your subscribers early enough for them to plan ahead, but not so early that they forget!

Rate Your Wines

• Your wines may wind regional awards, but aside from recognizing this as a maker of quality, customers may not have much reaction. Instead of telling them someone else’s opinion, ask theirs.
• Have visitors to your tasking room rate your wines. Periodically invite your readers to send rating to your “from” address. Announce the winners in an email that subscribers will check to see – Did their favorite win?

Wine Classes

• If you offer wine education classes on-site, make sure to invite your local subscribers (try segmenting by location). Summarize the best points from the class afterward so the rest of your list can benefit as well.

Images

• Don’t forget pictures! Ambiance is an important part of the wine lifestyle, so extend yours to your newsletter.
• Show the grapes being crushed, the wine being bottled. Feature your winemakers, bartenders and grape pickers – give your readers faces to recognize when they visit.

***Don’t forget to watch out for minors! Make age a required field on your sign-up form. Marketing to those under-age could result in fines.

As a winery, what content do you send your subscribers? Do they respond? Do they mention your messages when they visit?

These ideas can easily translate to other businesses. Hotels and restaurants can use images for ambiance. Fitness bloggers can highlight fun facts. Galleries can announce new shows.

What kinds of content can you create from these ideas?

Be sure to take a look at our service packages as we can help you with all your marketing ideas, including shooting the video for your online ad and submitting it to the search engines to get you in the top ten ranking!

Source: AWeber Auto Responder Service

Creating videos to market your products and services became much simpler thanks to the introduction of a new set of cloud-based video editing tools from YouTube. Web marketers and content publishers can now build a library of online videos and increase opportunities for brand exposure at the same destination.

YouTube users have the capability to cut from videos, create montages of different clips and add or change accompanying music using YouTube’s commercial library of licensed songs.

If all the editing tools just seem so overwhelming to you, we can help. Contact us at information@easmyworkload.com to discuss your video needs.

The practice of one-page-long sales letters is being used widely today by businesses of various sizes to sell and push their products and/or services into the Internet marketplace.

Long sales letters are really just one long page with focus on selling the product to one prospect. It's like an electronic salesperson on your behalf, and it certainly beats having you to prospect and sell to someone else face-to-face or gamble on sending out hard copy mail (that can span 5-20 pages long when printed) and face the chance of not covering your investment in printing.

Believe it or not, online sales letters consist of mainly the use of words, some images, and now videos. And words are indeed powerful tools; you should consider them as a double-edged sword.

If used correctly, words can sell literally anything. If used improperly, not only would your sales letter suffer in conversion rate, it might just deliver the wrong message and the worse case scenario can be that of offending your prospects (besides not closing the sale).

If your sales letters are currently not producing the kind of conversion rates you want, or this is your first try at wrting a sales letter, perhaps you may want to contact me at information@easmyworkload.com to help you design a sales letter that will produce a decent conversion rate of 2 to 4 percent.

Discounted products attract tons of traffic. Take one of your best selling products and slash the price as low as you can and still make a small profit.

Your smaller profit will be offset with a larger volume of sales. Even if you don’t make a lot of money on this one off promotion, you introduce more people to your products and services and can contact them later to make more profitable sales.

Try making a quick video about one of your products and tell them at the end of the video that if they mention your video by name they will receive a discount. And you will receive higher search engine rankings with your video so it’s a win-win situation!

Being a supplier for one source for your crop is not a wise business decision. Your “single source” may not always be there and you may find yourself scurrying to re-establish your supply lines.

It is wise to have a steady flow of income coming into your farm. You don’t need to search very far to have that happen. You can take processes that you have developed for your farm and make them into an informational product that other farmers are willing to pay for. You can get involved with your local tourism and have tours of your farm, or hold seminars on your farm.

The possibilities are endless. Don’t let your lack of knowledge of the Internet hold you back from marketing your farm. Here at Rogers Executive Administrative Services, We can help you with your online marketing needs. Just contact us at information@easmyworkload.com

If you are confortable with the Internet, You can start off with making a short video that will lead them to your sales page for your product on your website. Then upload the video to YouTube and other video submission sites.