Rogers Online Business Management for the Agriculture Community

Posts Tagged ‘social networking’

Creating videos to market your products and services became much simpler thanks to the introduction of a new set of cloud-based video editing tools from YouTube. Web marketers and content publishers can now build a library of online videos and increase opportunities for brand exposure at the same destination.

YouTube users have the capability to cut from videos, create montages of different clips and add or change accompanying music using YouTube’s commercial library of licensed songs.

If all the editing tools just seem so overwhelming to you, we can help. Contact us at information@easmyworkload.com to discuss your video needs.

Social network marketing is becoming the way to market in this day and age of the Internet. With the Internet, businesses are able to reach people throughout the world with their products and services and social networking is the key to reaching more and more people.

If you are not familiar with social networking on the Internet, here is a little explanation. Social networking is basically interacting with other people on the Internet through various sites and platforms.

How to make social networking work for you consists of a few key elements. When you incorporate them into your farm marketing plan your farm traffic will increase and more traffic means more sales.

First of all, you need to know which social networks are popular and join them. Twitter, Facebook, Digg, Delicious and Stumble Upon are all huge right now with millions of members each from all over the world. Obviously you don’t want to, and won’t be able to, reach all of them, so you will want to target specific groups or persons; basically you want to reach all of the people who are going to be interested in what you have to sell or offer. Which brings me to my next point.

Next you will need to know your target market. Is your target market farmers, industries, mother’s, dad’s, cattle ranchers, etc? Once you know your target market, begin connecting with them by adding them as a friend or follower. It helps to know one person in your target market who is already a member of the social network to introduce you to new people in your niche.

One thing you will find about social networks is there are millions of people. You will get people adding you that will never buy from you or become regular readers of yours, but they may be a friend or follower of someone else who will. But don’t add people simply to have a huge number of friends or followers. If that is your goal, then that is all you will have. The idea is to build relationships with these friends and followers so they get to know you and trust you and then perhaps they will become regular subscribers to your blog.

Ever have trouble talking to potential customers about what you do, and why they should buy from you?

You may not want to hear it but choosing a niche is one of the simplest (and least expensive) ways to grow your farm business. It’s easy to know what to say and how to say it when you know who you’re talking to.

Here’s why: Marketing is about 2 things – communication and creating a relationship. And the way we approach those 2 activities varies, depending on whom we’re dealing with and the topic of our conversation.

I define niche to mean not only the type of people you work with, but also what you do for them. So “picking a niche” is the way to get really clear on who you’re talking to and what you’re talking about.

First, identify your Core Customer. Ask yourself, “What group/kind of people are interested in what I have to offer?” Next, clarify your Core Solution. Ask, “What challenge is my Core Customer facing that I can help with?”

Then fuse the two answers together to identify the niche you occupy.