Rogers Online Business Management for the Agriculture Community

Posts Tagged ‘aweber’

Aweber is the undisputed, most powerful auto responder available to serious marketers. Yet most who pay their monthly fee for this service either let their account sit and collect "Virtual Dust" (thinking that some day it will magically spring into action and build a massive list for them) or they use only the very basic services and never take full advantage of this simple yet incredibly powerful tool!So I have put together a series of 14 detailed videos that will show you how to UNLEASH the full abilities of Aweber! Check Out the Videos: 

• Video 1 – Creating Lists! – 06:38 – And all the tips and tricks you need to do at the start to save you lots of TIME down the road

• Video 2 – Creating Forms 1 – 07:08 – All the tips and tricks you will need to create your own opt-in forms.

• Video 3 – Creating Forms 2 – 08:07 – Too much info to cover in one video so I had to add another!

• Video 4 – Verified Opt-ins – 05:15 – Lots of information including a HUGE time saver!

• Video 5 – Broadcast Messages – 08:02 – Time to send out your message to everyone! Some real "Gotcha's" here to watch out for!

• Video 6 – Follow Up Messages – 07:02 – Your automated follow-up system! Set it up wrong and you will have problems!

• Video 7 – List Organization – 09:04 – The method I use in organizing my many lists!

• Video 8 – List Automation – 03:27 – How to set up Aweber to do most of the adding and deleting from different lists automatically!

• Video 9 – Sending To Multiple Lists – 04:54 – Don't you HATE getting the same message over and over again from a marketer? Here's how to avoid doing that yourself!

• Video 10 – Click Tracking – 05:41 – How do you know if your marketing is effective? Here's how!

• Video 11 – Split Tracking – 04:29 – Which subject line, ad, or email got the best results? Here's how to set it up!

• Video 12 – Blog Broadcasting – 05:05 – Imagine each blog entry you make automatically gets sent to your list. Here's how!

• Video 13 – Campaign Sharing – 05:31 – Want to copy all of your follow up emails to another list of yours or to someone else? Here's how!

• Video 14 – Other Notes – 05:37 – I was sure to forget a couple of things. So here they are!

• Video 15 – BONUS: ANALYTICS – 08:35 – Since I made the original set of videos, Aweber has released their NEW analytics features I cover the basics of these new features!

Learn in 90 minutes how to use Aweber to maximize your marketing efforts in these fantastic 15 videos by clicking on the link below…

Aweber Unleashed Videos

If you've ever asked for information online about a product or service, or signed up for a newsletter or group membership on the Internet, and received a nearly instantaneous response in your email inbox, an autoresponder program was responsible for delivering the reply.

Simply put, autoresponders are email programs that send out a preset message in response to every incoming email received. Some autoresponders, like sign-up services for online groups and forums, are one-shot deals; a single response for every message received. Just about every Internet-based company uses autoresponders for a variety of purposes, from automating tasks that would otherwise take up hundreds of man-hours to building lists and tracking prospective leads.Multiple autoresponders send a series of messages to received email addresses on a predetermined, timed basis.

For instance, a multiple autoresponder can be used to send an instant response, then a follow-up message three days later, then another five days after that, and so on. It can be programmed to send a message a day, one per week, twice monthly, or any interval that satisfies the purpose of the message series.Autoresponders are the most powerful Internet marketing tools available. They are easy to use, and once they're set up the entire marketing process is automated and instant. When you use autoresponders, your Internet business runs itself 24 hours a day.

Launching an effective autoresponder campaign can mean the difference between a struggling business and a wildly successful one.The autoresponder service I use is Aweber. Not only is it very easy to setup, it is also one of the most popular autoresponder services around. Most eCommerce services, and services like Traffic Geyser, allow you to integrate your Aweber autoresponder list right into their service. This allows you to keep control over your email lists. If you do not have control over your email lists you are only wasting your time. It takes a lot of hard work and a lot of time to build up a perspective client list so don't allow someone else to "own" that list.  It's like giving up your right to breathe!Setting up an autoresponder series can take hours. If you don't want to spend time creating your autoresponder series you can contact me at REAS Scheduling and I'll be happy to help you out.

An effective email marketing campaign requires framework. Successful marketers will always be the first to tell you that their campaigns are the work of careful planning and diligent consideration.

It’s actually much like building a house. There’s no way you can construct a building haphazardly, without direction, and turn out a flawless finished product. The result would be chaotic!

The same goes for email. You can’t randomly send messages to your clients and prospects without establishing expectations and formulating a plan, or they will tune out and unsubscribe due to your lack of organization.

Follow these guidelines for constructing a well built house and you’ll be on your way to creating a profitable and manageable email campaign in no time.

1. You Need a Solid Foundation

The strongest buildings are built from the ground up on a rock-solid foundation. For your email campaign, the foundation is your message content.

The whole point in sending email is to solicit an action. You want readers to click through your messages, buy products and respond to surveys. In order to engage subscribers and inspire those actions, you must consistently send subscribers interesting, relevant and incentivizing content.

• If you are using email as a sales tool, you want to wow readers with your products and your knowledge, and establish yourself as an authority in your field.
• If you’re using email as a retention tool and are primarily sending informational updates and newsletters, you want to create content that builds relationships.

2. Sources for Content

If your business has a blog, you already have one valuable  content resource well within your reach. Try restructuring older posts for your new messages and pick posts with lots of comments – they obviously piqued the interest of your readers and will be relevant and helpful to new subscribers on your email list.

Don’t have a blog? Look through old emails from your customers. If you see the same questions about your product or service over and over again, take that as a hint. You could probably create a whole follow up series addressing the FAQs.

3. Plenty of Windows

Windows let light into your home. They give you different view of your yard and help you keep watch when the kids play outside. They also let your neighbors see in.

Instead of drawing the curtains tight on your email campaign, take the opportunity to give your readers a look inside. Be transparent. Build their trust by making yourself available.

Don’t make subscribers dig for your social networking sites. Instead, purposely link to your Facebook and Twitter pages so that they can’t miss them.

If you put all of the information about your company out there for subscribers to see from the get-go, you will never need to Windex the windows on your campaign or backtrack to make yourself more transparent.

4. Curb Appeal

Anyone who takes pride in their home understands the desire to make your property as clean and beautiful as possible.

You landscape, paint and generally spruce things up from time to time to keep your house in tip-top shape. After all, your home is a reflection of you.

Your email campaign should be an extension of your business in the same way. You should take pride in its appearance, and realize that a neat and approachable design will only contribute positively to the perception of your brand.

Using beautifully designed message and web form templates is the perfect way to put a professional face on your campaign. With hundreds to choose from, there’s bound to be a least one or two that fits your style.

5. An Impenetrable Roof

The roof on your building protects your structure and everything inside. Email deliverability requires the same amount of protection.

There are a few things you can do to safeguard your list:

• Confirmed Subscribers:

Confirmed opt-in ensures that you only send messages to people who specifically request them from you. It also protects you from false spam complaints, and ISPs and spam filters give priority to senders who use confirmed opt-in.

• Get Whitelisted:

Ask subscribers to add your email address to their address books. While emails sent from AWeber customers are already whitelisted on an ISP level, it’s important to reduce the likelihood of your mail being filtered to a junk folder on an individual level.

• Don’t Take Permission For Granted:

Remember that subscribers are interested in a certain type of information, which is exactly what they signed up for when they gave you their email addresses. Send only valuable, relevant information that relates to the topics the reader expressed interest in.

6. A Maintenance Plan

Even impeccably built homes require maintenance. While autoresponders allow you to “set it and forget it,” the best email campaigns have owners that are extremely involved with their clients and their product.

Keep a close eye on the performance of your emails. Split test your subject lines and use analytics to track open and click through rates.

When necessary, do a little spring cleaning. Your campaign can never be to tidy!

My team at REAS can help you get started with your email campaign. You can contact us at information@easmyworkload.com to discuss your needs.