Rogers Online Business Management for the Agriculture Community

Archive for the ‘Webinars’ Category

The practice of one-page-long sales letters is being used widely today by businesses of various sizes to sell and push their products and/or services into the Internet marketplace.

Long sales letters are really just one long page with focus on selling the product to one prospect. It's like an electronic salesperson on your behalf, and it certainly beats having you to prospect and sell to someone else face-to-face or gamble on sending out hard copy mail (that can span 5-20 pages long when printed) and face the chance of not covering your investment in printing.

Believe it or not, online sales letters consist of mainly the use of words, some images, and now videos. And words are indeed powerful tools; you should consider them as a double-edged sword.

If used correctly, words can sell literally anything. If used improperly, not only would your sales letter suffer in conversion rate, it might just deliver the wrong message and the worse case scenario can be that of offending your prospects (besides not closing the sale).

If your sales letters are currently not producing the kind of conversion rates you want, or this is your first try at wrting a sales letter, perhaps you may want to contact me at information@easmyworkload.com to help you design a sales letter that will produce a decent conversion rate of 2 to 4 percent.

In order to outsell your competition your marketing needs to blow them away.

Create a hook, market your product in a different way than your competitors. Find out what the hot topics are in your market. What complaints do they have and how can you offer them a solution.

For example, if you’re going to offer a webinar on a new method you discovered for fertilizing your grape crop that saved you money, even though you are not selling a physical product, your hook should convey that you’re going to help them save time and make more money with a better product on an ongoing basis.

You need to be creative in how you market this. Let them know that you may not have a degree in this area but that you learned from trial and error on your own farm.

People want to know that you share their pain and frustration.  So by you letting them know that you are a real honest to goodness farmer just like them then they will automatically share a bond with you and will be interested in your informational product.

The most frustrating call I receive from a potential client is when they say they have this great product that they want to sell on the Internet. After asking them a few basic questions, it becomes clear that they are trying to enter markets where they think there is massive profit potential, but they know little about the subject.

What they don’t realize is that it’s going to take them more money to get things going. They will probably need to hire writers and work with other experts just to make it look like they themselves know what their talking about.

I personally have fired clients who wanted to market themselves as an expert with a product they knew nothing about. Why? Well for one I don’t want my name to be associated with someone who lacks honesty and credibility. I see them as misleading the public. They are lying about their background, their knowledge, and about the product.

If you are going to claim to be an expert in something you must be able to share your experiences and opinions. For example, back in January my house flooded. After six months of a tug of war game with the insurance adjuster, my house will be under construction in about three more weeks. Now after going through this process I know a lot more about insurances, and adjustors, then I did before the flood happened. But I would never consider myself an expert in this area because I have no other experience, nor any background in this field. Granted I do have car insurance, medical insurance, and of course my house insurance, but I can not say I’m an expert on insurance. 

Sure you can always work with writers and other experts in the market you are trying to enter to develop your information products. They can fill in the gaps where your knowledge may be lacking. However I will say that people who hire writers to write ebooks don’t necessarily have that uniqueness unless they go in and add some of themselves to the product.

You also have to keep in mind how will you answer any questions that are thrown your way. Say you decide to give a webinar on a particular product that you market but you have absolutely no experience in using this product. During the webinar, an attendee says that they have been using the product for some time now but seem to always have trouble in one particular area. When they pose the question to you as to how do you handle this particular situation, what are you going to tell them? You now have to answer them with your experiences. If you decide to opt out the easy way and tell them to email you with their question after the webinar you just lost all credibility to the other attendees in the webinar. People want answers now. All this does is create a fast majority of the attendees saying, “Can you email me the answer too!” They don’t want to have to wait for you to answer if you claim you’ve been using the product, nor should they have to wait.

Don’t underestimate the intelligence of your market. They will sooner or later catch onto you and your reputation will be ruined.

June 7th is Trial Technology Day!

But why leave it just to one day this month–Why not try a new technology for your small business everyday this month?

Webinars are a great way to share your expertise and what a great way to get young farmers excited about the agriculture industry. Try holding a webinar on a new process you need your employees to learn or use for ongoing safety meetings–go ahead, give it a try!

 Web Conferencing Made Easy

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Try GoToWebinar – the new, affordable, do-it-yourself Web event service that doesn’t require a consultant. Free Trial available.

What I like about online webinars is that you can hold them anytime of the day. So if it’s easier for you and your employees to hold a meeting in the evening, then this is a perfect solution for you. Most of the webinars I attend start around 7:00p.m. and go until 9:00p.m. This allows me time to wind down from working all day and still have the time to have dinner with my family.

Our team at Rogers Executive Administrative Services will help you set up your meeting and coordinate all the training material your employees will need for your presentation. Just send us an email at agriculture@easmyworkload.com and find out what a time saver this could be for you.