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Archive for the ‘Video’ Category

Idyllic days in the sunshine. Ruby liquid in sparkling glasses. Merry picnickers and live music.

It’s these moments – drinking your wines and visiting your vineyards – that your customers remember. But even the best memories can fade.

Email marketing can remind your customers what they’re missing. It can invite your visitors back. It can inspire your fans to go buy that favorite bottle again.

Once you build up a sold list of subscribers, you’ll need some creative ideas to spark your customers’ memories and bring them back for more.

Here are some ideas:

Pairings and Recipes

• If your chardonnay sparkles with scallops, let your customers know. Pair your wines with complementary dishes and share the recipes.
• If your Burgundy is excellent in beef stew, share that, too. Original recipes for dishes cooked with your wines are even more valuable. If you have an online store, make sure to link up the wines.

Seasonal Gifts

• People are always searching for unique gifts. Show them what you have to offer, whether it’s festively wrapped wines for the holidays, wine and chocolate sets for Valentine’s Day or picnic baskets for Mothers’ Day.

Fun Facts

• Identify wine myths vs. facts. Quote some trivia your readers will want to quote themselves. Feature a rotating glossary fo wine-making terms.
• Your customers may not know why racking wine does not mean putting bottles into wine racks. Tell them why. Give them more than just discounts – give them an education. With insider information, they’ll feel good about themselves and grateful to you.

New Merchandise

• Giddy tasters and frequent visitors alike bring home the winery experience with glass charms, drunken olives and other goodies. If you add a new must-have item, email your list – they’ll be sure to keep an eye out for it next time they visit.

Video Footage

• Videos show off your winery even when your doors are closed. They also let you share more content than the typical email can hold.
• Use video for educational demonstrations, “meet our team” introductions and sweeping panoramas of your estate that call visitors back. Post them to YouTube and link to them with clickable screenshots in your emails.

New Releases

• Stir up some excitement! Introduce new vintages with fanfare. Tell your subscribers where they can find the new wine, and let them know that you can’t wait for their reaction!

Special Discounts

• As faithful readers of your content and proclaimed fans of your winery, your subscribers might deserve a little extra once in awhile. Reward subscribers (and keep them coming in) with email-exclusive discounts and offers.

Events

• Live music performances, tastings, tours of your production area, grape stomping festivals, wine education classes with guest speakers – if you host these, get the word out!
• Send an invitation to your subscribers early enough for them to plan ahead, but not so early that they forget!

Rate Your Wines

• Your wines may wind regional awards, but aside from recognizing this as a maker of quality, customers may not have much reaction. Instead of telling them someone else’s opinion, ask theirs.
• Have visitors to your tasking room rate your wines. Periodically invite your readers to send rating to your “from” address. Announce the winners in an email that subscribers will check to see – Did their favorite win?

Wine Classes

• If you offer wine education classes on-site, make sure to invite your local subscribers (try segmenting by location). Summarize the best points from the class afterward so the rest of your list can benefit as well.

Images

• Don’t forget pictures! Ambiance is an important part of the wine lifestyle, so extend yours to your newsletter.
• Show the grapes being crushed, the wine being bottled. Feature your winemakers, bartenders and grape pickers – give your readers faces to recognize when they visit.

***Don’t forget to watch out for minors! Make age a required field on your sign-up form. Marketing to those under-age could result in fines.

As a winery, what content do you send your subscribers? Do they respond? Do they mention your messages when they visit?

These ideas can easily translate to other businesses. Hotels and restaurants can use images for ambiance. Fitness bloggers can highlight fun facts. Galleries can announce new shows.

What kinds of content can you create from these ideas?

Be sure to take a look at our service packages as we can help you with all your marketing ideas, including shooting the video for your online ad and submitting it to the search engines to get you in the top ten ranking!

Source: AWeber Auto Responder Service

Creating videos to market your products and services became much simpler thanks to the introduction of a new set of cloud-based video editing tools from YouTube. Web marketers and content publishers can now build a library of online videos and increase opportunities for brand exposure at the same destination.

YouTube users have the capability to cut from videos, create montages of different clips and add or change accompanying music using YouTube’s commercial library of licensed songs.

If all the editing tools just seem so overwhelming to you, we can help. Contact us at information@easmyworkload.com to discuss your video needs.

The practice of one-page-long sales letters is being used widely today by businesses of various sizes to sell and push their products and/or services into the Internet marketplace.

Long sales letters are really just one long page with focus on selling the product to one prospect. It's like an electronic salesperson on your behalf, and it certainly beats having you to prospect and sell to someone else face-to-face or gamble on sending out hard copy mail (that can span 5-20 pages long when printed) and face the chance of not covering your investment in printing.

Believe it or not, online sales letters consist of mainly the use of words, some images, and now videos. And words are indeed powerful tools; you should consider them as a double-edged sword.

If used correctly, words can sell literally anything. If used improperly, not only would your sales letter suffer in conversion rate, it might just deliver the wrong message and the worse case scenario can be that of offending your prospects (besides not closing the sale).

If your sales letters are currently not producing the kind of conversion rates you want, or this is your first try at wrting a sales letter, perhaps you may want to contact me at information@easmyworkload.com to help you design a sales letter that will produce a decent conversion rate of 2 to 4 percent.

Discounted products attract tons of traffic. Take one of your best selling products and slash the price as low as you can and still make a small profit.

Your smaller profit will be offset with a larger volume of sales. Even if you don’t make a lot of money on this one off promotion, you introduce more people to your products and services and can contact them later to make more profitable sales.

Try making a quick video about one of your products and tell them at the end of the video that if they mention your video by name they will receive a discount. And you will receive higher search engine rankings with your video so it’s a win-win situation!